Last month, the Apple retail store in the Cumberland Mall in Atlanta, Georgia, became the first to file for a union election. Workers have seized the moment to demand higher wages and improved benefits. Worker activism has surged since the Covid-19 pandemic hit the nation in early 2020, leading to a strained labor market. They notified Apple CEO Tim Cook of their plans and intend to file paperwork with the National Labor Relations Board in the coming days, according to the Post. The group would organize as the Coalition of Organized Retail Employees, or AppleCore, the outlet said.
